Majorca-founded hotel chain RIU attends the first edition of China’s ITB
The RIU sales team in Asia uses the leading event in the country's tourism industry to present its hotels and its All-Inclusive concept
ibwirtschaft.com - viernes, 12 de mayo 2017 | 6:00 Hrs.
The international RIU chain, which was founded in Majorca by the Riu family in 1953 and operates 95 hotels in 19 countries nowadays, reinforces its commitment to the Chinese market by taking its sales team to the first edition of China’s ITB, which is expected to become the main event of the country’s tourism industry. The Spanish hotel chain presents in Shanghai its concept of All-Inclusive holidays, a product that it believes will experience substantial growth among Chinese customers, especially now that RIU has a presence in more appealing and nearby destinations for these travellers, like its hotels in Sri Lanka and Mauritius.
RIU will occupy Stand 542, sharing the space with its partner TUI, the world’s leading tour operator, which has also made it a point to be at this event in Shanghai to strengthen its strategy of expansion into the Chinese market.
Representing RIU Hotels & Resorts will be Oliver Kluth, SVP Sales & Business Development Asia & Mauritius; Sandra Rodón, Director of Global Distribution for RIU; Petra Skopalova, Director of Business Development Asia; Yung Yung Yeung Wand, Destination Manager APAC; and Ice Lu, the latest addition to the team, with the position of Business Development Manager for China.
Oliver Kluth explained that “we have been working for some years to publicise the RIU brand in the Chinese market, and we believe that this event will be an opportunity to consolidate relationships and create new business opportunities. The RIU hotels in Sri Lanka and Mauritius are functioning as good draws for the Chinese customer, as the RIU product, which offers unlimited enjoyment of beverages, meals and entertainment in its All-Inclusive programme, is something new in this market. Our hotels in major cities like New York are also very attractive.”