The Interregional Learning Event (ILE) of the BRANDTour project focusing on the “promotion of tourism products to enhance the visibility, image ad market uptake of destinations” is planned to take place in Palma de Mallorca, Spain on the 24th and 25th of October.
The agenda of this event which will be focused on policy learning includes:
• a half a day thematic workshop to present the GPs focusing on the theme (public)
• an afternoon focus group where partners, managing authorities, policy experts and local stakeholders review and discuss the GPs (restricted)
• a study visit to an operative facility of the hosting partner (on invitation only)
The event will see partners analyze the GP through round tables and moderated interactive sessions. The relevance of the GPs will be assessed according to several criteria such as their level of innovativeness, effectiveness, efficiency, sustainability and transferability.
The venue of the workshop and focus group (24th October) will be: C/ Montenegro, 5, Palma de Mallorca (Spain). Headquarters of the Balearic Islands Ministry for Tourism.