IBECONOMY

‘Better in Winter’, the new campaign to promote the off-season tourism

The objective is ​​to promote the Balearic Islands as an "ideal destination to enjoy at any time of the year"

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ibeconomia.com - Domingo, 19 de Marzo 2017 | 7:00 Hrs.

 

The new proposals invite to know the most authentic and unknown aspects of Mallorca, Menorca, Ibiza and Formentera, especially in the off-season.

 

The Balearic Tourism Agency (Agency of Tourism of the Balearic Islands, in Spanish)) has presented its new strategy for  off-season tourism, ‘Better in winter’. The objective is ​​to promote the Balearic Islands as an “ideal destination to enjoy at any time of the year”, according to the ATB.

The new proposals invite to know the most authentic and unknown aspects of Mallorca, Menorca, Ibiza and Formentera, especially in the off-season.

The strategy pays particular attention to Winter, Spring and Autumn seasons, when the Islands acquire their maximum beauty and show the Mediterranean essence in all its glory

The campaign ‘Better in Winter’ highlights also the potential of Balearics for any kind of sport events profiting the incredible natural landscapes of the Islands, such as the Trofeo SAR Princesa Sofía de Vela, the International Tournament of Base Football Cup of Menorca (MECUP), the Six Day, the International Cycle Tour of Menorca, the Classic Rally Island of Mallorca, The Port Adriano Sup Race (paddle surf), the Tour of Ibiza International in Mountain Bike or the Regatta Ciutat de Palma Regatta.

The offer for the music lovers is very interesting and diversified, from the Formentor Sunset Classics, Sant Pepe Rock or Mallorca Live Festival to different jazz festivals (Alternatilla, Jazz Obert, Mallorca Smooth Jazz Festival).

And we can not ignore the
wide spectrum of gastronomic meetings: Wine Days Mallorca, Ibiza Sabors, Tapalma, Pinxa Sant Antoni or Peccata Minuta are just some of them. In this way, visitors can taste our Islands too.

In conclusion, the visitors in the Islands can enjoy much more than sun and beach. Gastronomy, music and sport events are a big attraction for Winter time.

 


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